For years, the manufacture of chains has been shrouded in myth and legend. Globalisation of the chain industry and the introduction of the D.I.N. European quality standard have led to a fragmented, confusing chain market where the consumers are, more often than not, making the wrong purchasing choice - I'll explain!

First, the history lesson - The D.I.N. Standard was introduced for chains to set a minimum standard for the worldwide manufacture of chains - at the time there were a lot of poorly manufactured chains on the world market. Sure enough, the quality of manufacture from those companies who were previously churning our poor quality improved to meet the standard, the problem then was that, to compete on a price point,some of the higher quality manufacturers who were exceeding the DIN standards, dropped their quality to compete. The result if we have a a mass market of DIN standard chains which are of a much lower quality that the highest quality manufacturers of chains and luckily we also have those manufacturers who refused to reduce the quality of their product down to the DIN standard.

I only supply chains from those companies who have always and will always far exceed the DIN standard - the difference in quality

Whether you've met me exhibiting at one of the bike shows, had a chain off me before or have been recommended by a friend - welcome! I hope I can be of assistance and, along the way, explode some of the myth and legend surrounding the manufacture of what is one of the most important parts of your machine. If you're into bikes (especially the older ones!) or performance cars, give me a call, I'm sure we'll not only get on but I'll be able to give you the highest quality chains at the most competitive prices.

People who know me know that I'm driven by the passion for providing customers with the right solution from an engineering perspective rather than by profit! I give FREE advice with every chain I sell...that's why you won't find me selling chains on this website - with me you get the right chain every time - no risk, no hassle!